Neil Patel just published another great blog post, this time on Personalization. His examples are for a product called Unbounce, but the techniques and results are applicable to WordPress, too.
Here’s a link to the article :
Basically, the article talks about personalization being the key to taking your ad campaigns to the next level.
Cosmos can provide dynamic text replacement, and a whole lot more. You can use Cosmos to create entire dynamic pages, that are made up of multiple regions that can all show different types of content- blog posts, photos, attachments, content from pages, products from your store – every type of content you have on your site can be served up in a personalized way.