Neil Patel just published another great blog post, this time on Personalization. His examples are for a product called Unbounce, but the techniques and results are applicable to WordPress, too.

Here’s a link to the article :

How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement

Basically, the article talks about personalization being the key to taking your ad campaigns to the next level.

Cosmos can provide dynamic text replacement, and a whole lot more. You can use Cosmos to create entire dynamic pages, that are made up of multiple regions that can all show different types of content- blog posts, photos, attachments, content from pages, products from your store – every type of content you have on your site can be served up in a personalized way.

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